How Long Does It Take To Make An Animated Music Video

You've probably heard this before, simply it'southward worth reiterating: use video to promote your business. And don't simply take that advice from me. Enquiry has found that 81% of people have been convinced to buy a product or service by watching a brand's video. Meanwhile, 97% of marketers say video has helped increase user agreement of their product or service, and better withal, 76% say it helped them increase sales.

Animated videos are a great way to sell or tell your message for a diverseness of reasons: they can assist explain circuitous concepts in a unique way, you tin can create things that are either hard to mimic in real life or don't exist in real life, and they take a longer shelf life and are easier to update than a live-action video.

Too knowing the cost of an animation, you probably want to know how long information technology will take to complete. This commodity will dive into the timeline for creating an blithe video and what you lot'll desire to consider before taking on your next project.

General timeline for making an animation

If you're looking for a ballpark range on how long information technology will have to bring an blithe video to life, 6-8 weeks is more often than not a rubber bet. Of course, there are a myriad of factors that can either accelerate or delay that timeline. That includes the number of videos – is it a series of four xv-2d videos or one 2-minute long video? The workflow of the blessing procedure will too be a factor – how many people on the client's end are reviewing the animations?

2D animations vs. 3D animations

Another factor that dictates the timeline of creating an animation is whether it's 2D or 3D. In unproblematic terms, 3D animations are more than life-similar and have the illustrations' pinnacle, weight, and depth into consideration. With 3D animations, there are boosted steps that are taken to accurately produce the content. That includes processing computer-aided blueprint, as well known as CAD, files, texturing for a more realistic await and experience, and much longer rendering times. With that in mind, 3D animations accept longer to produce (and toll more money).

Ideally, you'll determine on whether your animation is 2nd or 3D towards the beginning of your project to outline a realistic timeframe for its completion. This brings u.s.a. to the next point…

Timeline segments for an animation

Just like a live-action video, you tin can break downward the timeline of creating an animated video into 5 segments.

• Creative development and strategy = up to one calendar week
• Scripting = up to 1 week
• Pattern and storyboarding = 1 – ii weeks
• Animating = 2 – 4 weeks
• Vocalism-over and sound design = almost 1 week

These segments help organize the procedure and allow for checkpoints along the fashion, for example, let's effort to have the artistic development phase washed by *insert engagement hither*.

Some of these phases can overlap with one some other, which is why information technology'due south important to remember that the timeline for each individual project is custom and can fluctuate. That's also because each segment more often than not has upwards to 3 rounds of revisions which includes an average 24-hour review cycle for customer feedback.

Creative evolution and strategy

All animations start with creative evolution: what'southward the message of your animation, who are you targeting, and how are you lot going to do so? Do y'all create a graphic symbol that walks you through a step-by-step process on how to do something? Practise you desire to use kinetic text with elementary animations to testify off a technological product or service?

Creative evolution is that big thought that brings your bulletin to life. While creative evolution starts at the beginning of a project, it never really ends every bit your ideas aggrandize and shift throughout the whole process. However, to kick it all off, nosotros create style frame designs. Depending on the client's budget, here at VMG Studios, we typically include up to 2 unique style frame designs to choose from to ensure it'due south the correct concept.

In an ideal world, coming upwardly with the artistic concept, strategizing how information technology tin can be executed, and creating style frames tin take anywhere from a few days or up to a week.

Scripting

Once the artistic concept has been decided, you'll motion into scripting. Fifty-fifty if your animation doesn't accept a voice-over (i.east., the story is told via kinetic text on screen), you lot'll still need to outline the story and what is being shown on screen. Scripts mostly go through 2 – iii revisions. This can take anywhere from a couple of days to a total week depending on the advice between the creative team and those approval the projection (the client).

Design and storyboarding

Besides the script, storyboards volition also be put together to show what the animation will look like. Storyboards often look similar a simplistic version of a comic book: still illustrations with dialogue and other defining context clues (sounds, motions, transitions, etc.).

Awaiting the budget, there are two means that we approach storyboarding. We can start with a sketch storyboard of the script to really nail down the scenes, characters, device needs, layout, and menstruum. If y'all go this road, the approved sketch storyboard will inform the graphic assets that demand to be designed. We encourage sketch storyboards if you accept the money or time to permit for this part of the procedure.

The other approach to storyboarding, typically when in that location is less upkeep or a strict borderline, is to jump right into digital storyboards that comprise the designed graphic assets that bring the story/messaging to life. Here'southward an example of a digital storyboard from the VMG Studios explainer video.

Storyboarding can sometimes run concurrently with the script and volition have several days to create depending on the complication of the animation, if grapheme blueprint is needed, and the length of the video. And merely like the script, storyboards more often than not go through 2 – 3 revisions.

In one case the script and storyboard have been approved, which together can have up to 2 weeks, you'll first seeing your project come to life!

Animative

Now, the real fun happens. Simply like filming the scenes for a live-action video, this stage is where the design is actually blithe. In general, this takes a couple of weeks, and tin even take three to four depending on the factors mentioned earlier: complexity of the animation, length of the video, number of videos, and time needed for client review cycles.

Like to the script and storyboards, there are several rounds of review for the blitheness. Naturally, if the first version is solid and merely has a few small-scale changes, the timeline volition move faster. If at that place are multiple notes and revisions, information technology'll take longer to finish.

Voice-over and sound blueprint

If your animation includes a phonation-over, we'll want to host auditions for professional vocalisation talent and record the narration. Here at VMG Studios, while we are conducting voice-over auditions, nosotros have someone internally record a scratch rail of the narration. This way, the animators tin can employ that track as a base point for timing the animation with the narration. It also helps the client see and hear the script together and make any additional tweaks before bringing in the professional phonation talent to tape.

From here, your project will motion into audio design. That includes calculation music, sound effects, leveling, and mixing the audio for whatever platform the video will exist released: web, broadcast, live presentation, etc.

Adding a phonation-over and taking sound blueprint into consideration can accept about a week.

The last touches

Once your animation is complete, you'll address accessibility considerations such every bit calculation subtitles and/or closed captions, or localizing to other languages. When all is said and done, we'll export your final deliverable.

Central takeaways

You've likely heard the phrase "not bad things accept time" and a highly-produced blithe video is no exception. When putting together a realistic timeline for your next animated projection, set aside 6 – 8 weeks.

• Creative development and strategy = up to 1 week
• Scripting = up to 1 week
• Design and storyboarding = 1 – 2 weeks
• Animating = 2 – 4 weeks
• Vocalism-over and sound design = about ane week

Animations are a fun, unique, and often eye-catching way to tell a story. Animated videos oft accept a longer shelf life and tin be updated more than hands than a alive-action option. Another bonus is if y'all create an blithe design asset, such as a graphic symbol, you can repurpose that nugget for future videos saving both fourth dimension and money, and who doesn't honey that?

Written by Chelsea Sassara & Kelly Sparks        

To learn more well-nigh video production and blitheness, be certain to visit The Creative Toolkit for Marketers , a learning hub of educational content.

You'll detect manufactures on:

• How Much Does a Video Cost?
• How Long Should a Marketing Video Be?
• Closed Captioning vs. Subtitles: What's the Difference?

VMG Studios  is a preferred supplier for Amazon, AWS, Microsoft, Facebook, T-Mobile, Ericsson, and Starbucks.

Source: https://www.linkedin.com/pulse/how-long-does-take-make-animation-animated-video-kelly-sparks

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